TruTag Technologies’ “edible barcode” named one of the most significant innovations in America

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TruTag’s brand protection technology receives the prestigious 2014 R&D 100 Award

HONOLULU, HAWAII (July 14, 2014)– TruTag Technologies has been selected by R&D Magazine to receive the 2014 R&D 100 Award, naming the company’s covert “edible barcode” as one of the most significant tech innovations in America.

TruTag Technologies, Inc. is the developer of an edible, covert security platform to address the trillion dollar global counterfeit challenge. (“TruTags®”) are inert and edible, and can integrate into the fabric of a product without packaging or labels – much like fingerprints on a human being – for the authentication, tracking, and tagging of food, drugs, electronics, consumer products, and industrial components. Millions of optical patterns can be embedded into a TruTag, a dust-sized particle smaller than the width of a human hair.

Using this technology, brand owners, such as pharmaceutical or electronic companies, will be able to field-read finished products circulating in the wholesale and retail market to determine the authenticity and provenance of those products, including detailed information such as site and date of manufacture, lots, and other critical data without reliance on packaging or labels.
“We couldn’t be more honored by this recognition,” said Kent Mansfield, President of TruTag Technologies. “TruTag’s security solution is a vital weapon for brand protection in fighting the growing, global counterfeit industry, and we are proud to be among the impressive recipients of this year’s R&D 100 Award.”

About R&D 100 Awards
A coveted honor for high-tech companies and described as the “The Oscars of Invention” by Chicago Tribune, The R&D 100 Awards were established in 1963 by R&D Magazine. The R&D 100 Awards have been a guide to the most prestigious honor in applied research, and a mark of excellence that the product is one of the most innovative ideas of the year. With the key criterion being “technological significance,” The R&D 100 Awards have recognized iconic products during their 51-year history, including the automated teller machine (1973), the fax machine (1975), the ink-jet printer (1986), and Taxol anticancer drug (1993). Learn more at www.rdmag.com.

About TruTag Technologies
TruTag Technologies is the innovator of an edible security platform to address the trillion dollar global product counterfeit challenge. The TruTag® security platform will help to provide superior brand protection, enhance the safety and traceability of food and medicine, improve tracking and logistics, assure product quality, and enable the Internet of Things. TruTag Technologies is a SKAI Ventures portfolio company.
TruTag Technologies, Inc. is selected by the World Economic Forum as a 2014 Technology Pioneer. This prestigious honor was awarded to the world’s most innovative and influential technology companies with the promise of significantly impacting the way business and society operates. TRUTAG and TRUTAGS are registered trademarks of TruTag Technologies, Inc. ©2014 TruTag Technologies, Inc. All rights reserved. Learn more at www.TruTags.com.

For more information, please contact:

R&D Magazine
Lindsay Hock Managing Editor
+1 973-920-7036
Lindsay.Hock@advantagemedia.com

TruTag Technologies
Paula Page
Paula Page PR
+1 (650) 279-3881
paula@paulapagepr.com

European Union Ambassador to the United States Makes First Visit to Hawaii

The Ambassador will visit SKAI Ventures and TruTag Technologies, Inc. for a business roundtable discussion on innovation and entrepreneurship

Joao Vale de Almeida, the European Union Ambassador to the United States, will start his first visit to the State of Hawaii on October 10. While in Honolulu, the Ambassador will participate in a business roundtable at SKAI Ventures and TruTag Technologies to discuss the critical role of innovation and entrepreneurship.

“I’m looking forward to being the first European Union Ambassador to the United States to visit Hawaii, which, notwithstanding its location in the Pacific, has good reason to follow important developments in the transatlantic relationship as the European Union and the United States negotiate the world’s biggest free trade and investment partnership, known as TTIP,” said Joao Vale de Almeida, European Union Ambassador to the United States.

While in Honolulu, the Ambassador will also pay tribute to the late Senator Daniel K. Inouye for his service in Europe during World War II.  ‘The links between Europe and the Pacific Islands are strong,” said Ambassador Vale de Almeida, who is originally from Portugal. “While in Hawaii, I also hope to better understand the contribution of citizens of my own country and from all over Europe to life and culture in Hawaii. While much is said about the ‘pivot to Asia’, there is still much to celebrate in terms of European links to Hawaii.”

“We are honored to host Ambassador Joao Vale de Almeida at SKAI Ventures and look forward to the discussions on the critical importance of innovation and entrepreneurship on a global scale,” said Dr. Hank Wuh, CEO of SKAI Ventures and Chairman of TruTag Technologies. “We are looking forward to showcasing companies at SKAI Ventures, including TruTag Technologies, Eyegenix, CBI Polymers, and others as we expand strategic relationships with our partners and customers in the European Union.”

Ambassador Vale de Almeida represents the 28 nation European Union to the United States. He presented his credentials to President Barack Obama in August 2010. Prior to this appointment, he was Director General of External Relations at the European Commission and played a key role in the creation of the EU’s External Action Service foreseen by the 2009 Lisbon Treaty.  He has also served as Chief of Staff, as well as G8 and G20 Sherpa, for European Commission President Jose Manuel Barroso.

Please see article from PBN.

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TruTag Technologies Named 2014 Technology Pioneer by the World Economic Forum

Company targeting global counterfeit problem named one of world’s most innovative will be honored at “Summer Davos”

HONOLULU, HI – August 27, 2013 – /PRNewswire/ – TruTag Technologies, Inc., Honolulu-based innovator of an edible security platform to address the trillion dollar global counterfeit problem and the issue of food and medicine safety, has been named a 2014 Technology Pioneer by the World Economic Forum.

This prestigious honor was awarded to 36 of the world’s most innovative companies. Technology Pioneers are involved in the design, development and deployment of new technologies, and hold promise of significantly impacting the way business and society operates. Technology Pioneers must demonstrate visionary leadership and be recognized as long-standing market leaders.

TruTag® microtags are inert, edible and can integrate into the very fabric of a product, independent of packaging and labels, much like fingerprints on a human being. Millions of optical patterns can be embedded into a ‘TruTag,’ which is a dust sized particle less than the width of a human hair. TruTag® can be used for the authentication of food, drugs, electronics, industrial components, and consumer products. The TruTag® security platform will help prevent counterfeiting, enhance the safety and traceability of food and medicine, improve tracking and logistics, assure product quality, and enable the Internet of Things.

Technology Pioneers will be awarded for their achievements in a ceremony on September 12 at the Annual “Summer Davos” Meeting of the New Champions 2013 in Dalian, People’s Republic of China. Past Technology Pioneer winners include Google and Twitter.

“With their ability to profoundly affect the world’s current counterfeit crisis, TruTag Technologies is a great fit for the Technology Pioneer awards,” said Tom Byers, professor and endowed chair of entrepreneurship at Stanford University, and a past judge for the World Economic Forum Technology Pioneer awards. “Technology Pioneer candidates are evaluated by the world’s leading technology experts in a rigorous selection process. This selection distinguishes TruTag Technologies as a global innovator and disruptor.”

“The impact of technology continues to increase in all aspects of society,” said David Aikman, Managing Director, Head of New Champions at the World Economic Forum. “The diversity of the innovative thinking and possible solutions they offer are why leaders from all sectors of society are interested in interacting with the Technology Pioneers.”

The Meeting is the foremost global business gathering in Asia, which brings together heads of state, and leaders from top-ranked multinationals and chief executive officers of dynamic and fast-growing companies.

TruTag Technologies Chairman, Dr. Hank C.K. Wuh, will be speaking at the closing plenary event titled “Innovating Into the Future.”

“It is a great honor for TruTag to be selected as a Technology Pioneer by the World Economic Forum,” said Dr. Wuh.“I am looking forward to discussing the role of innovation for the future of society, and sharing our vision for TruTag to impact the global counterfeit problem, especially in the area of safety and authenticity of food and medicine where the impact of counterfeits on human lives is beyond measure.”

About TruTag Technologies:
TruTag Technologies has developed a covert, low–cost, heat–resistant, and edible silica microtag (called TruTag®) that serves as an invisible “edible bar code” and can be incorporated into the very fabric of a product, including pharmaceuticals, food, electronics, industrial parts and consumer goods. This product authentication technology platform can be used to help prevent counterfeiting, improve tracking and authentication, add efficiency to clinical trial administration, provide product flow informatics, assure product quality, and enable the Internet of Things. The unique physical properties of TruTag® microtags provide a vast library of available unique spectral codes, which allow for the authentication of high volume, high value items at the lot or batch levels. Learn more at: www.TruTags.com

TRUTAG and TRUTAGS are registered trademarks of TruTag Technologies, Inc.

© 2013 TruTag Technologies, Inc. All rights reserved.

About the World Economic Forum Technology Pioneers:
Each year the World Economic Forum chooses a select number of Technology Pioneers from hundreds of applicants around the world. Candidate companies are nominated by members, constituents and collaborators of the World Economic Forum, and by the public. A selection committee, comprised of top technology and innovation experts, academics and venture capitalists, reviews all applications before making its recommendation to the World Economic Forum. These companies are at the forefront of entrepreneurship and are set to have a significant impact on business and society.

Previous Technology Pioneers include Google (2001), Mozilla Corporation (2007), Wikipedia (2008), 23&Me (2008), Recyclebank (2009), Twitter (2010), BloomEnergy (2010), Dropbox (2012), Kickstarter (2012), and SoundCloud (2013).

Editor’s Note: Please visit http://youtu.be/BxRChVMJ9xo to see an interview with TruTag Technologies’ Chairman Dr. Hank C.K. Wuh.

Visit http://www.weforum.org/techpioneers for the entire list of Technology Pioneers.

Contact
Paula Page

paula@paulapagepr.com
(650) 279-3881

To schedule an interview or to receive more information, contact Paula Page at (650) 279-3881 or paula@paulapagepr.com. Visit TruTags.com, and follow us on Twitter: twitter.com/TruTags.